INSIGHTS

Knowledge Centre Insights

Our knowledge centre provides tips and insights to help you improve your business and  your business networking. 

Featured Articles:

NETWORKING DOES & DONTS - read article

FINDING THE RIGHT NETWORKING EVENT - read article

Kerryn Powell Kerryn Powell

How to Maximise Your Networking Investment

David has been running his consulting business for nearly four years.  He left corporate world when  offered  a voluntary  redundancy package and he grabbed it with open arms.  He had had enough of large organisations and decided that working for himself was a much better option.  

The first year had kept him very busy.  He  had not been too worrried that he had little income coming in.  He needed to establish himself.  Register a business name, write up a business plan, get advise from an  accountant, arrange a home office plus he needed business cards, printing, a website and a LinkedIn Profile. He found his list went on and on and constantly that there were things he found he did not even know!

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Kerryn Powell Kerryn Powell

Networking - exploring the big picture together

There is something you may not know about me other than I am, Kerryn Powell,  the Founder and Creator of Your Time Matters!  I love to connect people, learn why they do what that do, make sure they have the knowledge going forward AND... I love to change things up and  not only does that mean I create a range of events and workshops that help business professionals network, and learn, grow and achieve, I am personally known for constantly moving furniture around in our home.  I joke often that my husbaned Leigh, is the only constant in my life.  Perhaps in another life, I will be an architect  or an Interior Designer. 

Today, meet Susie Miles-

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Kerryn Powell Kerryn Powell

Networking -Making Visions Real and Attainable

Once a month the door opens at The Deck, Brighton and we warmly welcome new faces.  Sometimes the new attendees are a little apprehensive and  unsure what to expect as YTM is quite different to other traditional networking events. Based on our experience of running business networking events,  we know that in a very short time they will feel relaxed and comfortable.  

Generally our attendees have been in business for more than 4 years and are keen to make connections and share knowledge and experience.  YTM  is a community built on relationships, professional development and  quality connections that open up opportunities  that will impact on business growth.  

Today, I would like to introduce you to Harriet Lammin. 

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business Kerryn Powell business Kerryn Powell

Networking in real life: an ANZAC story

It is an appropriate time to reflect on the massive contribution of service men and women of  all  ages, who have fought to protect their country and  demonstrated courage, resilience and  determination in numerous wars  protecting  Australia and supporting  our allies. Their bravery, commitment and sacrifices can never be underestimated or forgotten.

Like many families, stories have been passed down from generation to generation about family members who enlisted and joined Australian forces across the world in various wars in history.

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Kerryn Powell Kerryn Powell

Referrals Are A Great Bonus from Networking

There is no doubt that LinkedIn is a valuable tool for connecting, sharing knowledge and learning from others and increasingly the online world is impacting on our lives. Yet, face
to face or  in real time  networking is an essential marketing tool for any business and builds know, like and trust faster.  The benefit of communicating face to face and having deeper and more meaningful conversations can never be underestimated.

Today, I would like to introduce you to Peter Burgess. I first connected with Peter Burgess on LinkedIn ...

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Kerryn Powell Kerryn Powell

Big picture Thinking-life, business, relationships

This month, I would like to introduce you to Lauren Ayers.  I first met Lauren when she had recently arrived from Sydney and was invited  to YTM  by one of our members, Warren Howard, who had known Lauren's family for many years.  Being new to Melbourne Lauren, was keen to meet other business professionals and since that initial event, then has been a regular attendee taking part enthusiatically in YTM Brighton and Kew events.

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Kerryn Powell Kerryn Powell

NETWORKING- WHY DOES IT MATTER

Networking helps you to build your business. Networking focuses on building relationships and connections that can enrich your life personally and professionally. The time and effort you invest will help generate business, provide knowledge, and opportunity to learn from the experience of others. The fact of the matter is that your network is often described as your "net-worth".  That is Why it matters. 

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Kerryn Powell Kerryn Powell

Meet Lynette- Everyone needs a network

YTM provides three different formats across monthly events for men and women, business owners and professionals, not only to generate business through referrals, but to foster sustainable relationships by providing a supportive and diverse community. 

I would like to introduce you to  Lynette Delane who says "My business was founded on the idea of building a work life balance for myself and my clients." and no wonder we agree on so many other things.  Your Time Does matter! 

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Kerryn Powell Kerryn Powell

"A problem shared is a problem halved"

When I finally convinced Leigh Powell, Business Strategist and Mentor, to join the YTM , I knew that his expertise in Business Strategy and Mentoring would allow us to increase the opportunities  to help and support business owners and professionals and add "Think Tank" to our programs.

We both grew up in  families involved in small business and witnessed first hand how challenging it can be.  Sometimes you are not sure which way to jump and need to be able to bounce ideas around with others who understand or have faced similar situations.  We also know that is important to set aside time to work "on" your business.

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Kerryn Powell Kerryn Powell

"My Story. Your Story?"

An integral part of marketing in 2018, is the concept of narratives and story telling in making clients feel 'you are for me'.  You want your clients thinking "you understand me and can help me" from the stories you share.

My past experience definitely has equipped me to help my clients build bigger and better businesses by seeking conversations that move them towards their goals. 

I know how to create communities,  develop conversations, see connections and share knowledge.

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Kerryn Powell Kerryn Powell

Stories Create Connection

One of the favourite questions at YTM networking events is "Tell me a story about a client you have helped so I can understand your business better".

Have  you heard stories that really resonate with you?  Stories that offer solutions, stories that bring you joy.  Stories that illustrate  moments that you can clearly relate to your life and that impact on others?

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Kerryn Powell Kerryn Powell

How to Reach Your Full Potential - Think Bespoke

All businesses seek suppliers, clients, referrers and friends.  In YTM's case we also seek Sponsors and Partners.    Today I would like to introduce you to  someone who fits into every one of these categories and is a strong collaborator with YTM as we blend networking together,  online and face to face.   Karen Hollenbach will also be speaking at YTM  on the 20th March in Brighton...

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Kerryn Powell Kerryn Powell

Who is Your Ideal Client?

Now is a good time to think about  and plan your networking activity  and marketing strategy for the coming year. A good starting point as you review what you have done in the past, is really knowing and revisiting who your ideal client is.

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Kerryn Powell Kerryn Powell

How To Bring Your Target Market to Life

This month, I'd like to introduce you to one of my network who I have known since my business began.  Braith Bamkin, is the executive director of BNI Melbourne Central, West and Geelong, who also desribes himself as   "The Target Market Guy". 

We both belonged to a Brighton BNI Chapter. when we connected.  I was operating YTM in a slightly different capacity, helping busy  professionals and organisations  find the solution they needed to make their personal and business life easier (actually, I still do that but from a different base!) and Braith was a housing marketing manager for a mattress business.

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Events, business Kerryn Powell Events, business Kerryn Powell

The Year That Was and Will Be

The year is well and truly moving along. In the blinkof an eye we move from December to February!   Over the holidays, I had many discussions with my husband and YTM Business Mentor, Leigh Powell on what YTM had achieved in 2017 and the direction we would take in  2018.  All businesses need to review their strategies and the start of the year is a great time. Infact we have a "Goal Setting and Accountability" Workshop scheduled for the 13th February , if you need some guidence. 

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Kerryn Powell Kerryn Powell

Navigating a Web of Legal and Commercial Issues

YTM prides itself in providing a welcoming and safe community for business owners and professionals to come together for conversations, connections and insights without the pressure of a strict and repetitive agenda.  The different formats provide an effective structure that  encourages authentic  conversations and generates leads and opportunities for those that invest the time in relationships, over transactions.

 

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Kerryn Powell Kerryn Powell

Why Should I Choose YOU?

in order to build a bigger and better business, there are 2 key elements a business owner needs to focus on in determining “Worth” to others. Combined, these elements will shape the way you consider how you prospect with existing and new clients by translating “what you do” into “ choose me and this is how your business will benefit”

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Kerryn Powell Kerryn Powell

"The Proven Formulae for Increased Profits"

We have been spending some time in coastal Victoria. As I sat in the sun watching the waves crash in on the shore, I have had time to think about the year past, and the year ahead.  It is always good to take that time and reflect on what you have done and what you could do.  So I have decided that we will  do a few things a bit differently at YTM this year.  If you know me at all, you will know that I like to mix things up and change things about. I think it is the primary school teacher in me, or perhaps my love of creating change!

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