How To Maximise Your Networking Investment

Networking is cost effective marketing.  But is it?   

You attend weekly networking breakfast and you squeeze in at least one other event each week.  Your networking! Not necessarily,  you may be creating visibility and making a few connections, but are you using your precious time wisely?

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Networking can Cripple Your Business

Networking can help you build your business,  relationships and connections BUT the power  of a network, should  never be underestimated and can just as easily damage your business and reputation.

We have a routine in our house.  We head out early for a long walk and often reward ourselves with a big breakfast.  Last Saturday was no exception, and this time we combined a few jobs on the way to our smashed avo! 

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The Ripple effect of Networking

Hello, my name is Kerryn Powell. If we are yet to meet, I am so glad you found me and am reading this piece I’ve written to help you better understand the ripple effect of networking. I’m feeling quite sentimental as I write because a major milestone has just happened in my family. My first grandson has recently joined us and our hearts are filled with love for  this new little person who has entered our lives and will further broaden our horizons.

You’re Worth it! How to Determine YOUR Worth (and make it pay)

in order to build a bigger and better business, there are 2 key elements a business owner needs to focus on in determining “Worth” to others. Combined, these elements will shape the way you consider how you prospect with existing and new clients by translating “what you do” into “ choose me and this is how your business will benefit”

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The Power of Conversations to Help you Learn, Grow & Achieve

In an increasingly connected online world, I believe many people are feeling more disconnected than ever. It was Jerome Bruner, a world renowned educational psychologist who lived to the ripe old age of 100, who long realised the value of conversations and story-telling as vital learning tools. 

In this tribute to Bruner, we learn more about this incredible man and his adventures, and better understand his contribution to narrative and storytelling as fundamental processes through which we engage with culture, providing “recipes for structuring experience”.

Kerryn PowellComment
Maximise LinkedIn and Find your Voice

As we move further into 2017,  Your Time Matters continues to  help business owners and professionals gain the knowledge and connections they need to move their business forward. 

Through my diverse experience and understanding of what it is like to be a Small Business Owner,   I  know the importance of education, connection and communication.

Over the past three and a half  years, I have been running events and connecting business owners and professionals and providing opportunities for them to learn, grow and achieve.

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Beware Myths are Not Guiding Your Networking

Often people who are new to networking have misconceptions about what it’s all about. You might picture a room full of over-confident, slick business people that are only interested in pushing their own agenda, but fortunately this couldn’t be further from the truth!

Our Networking with a Twist events attract people from a variety of professions, but without fail they are open, friendly, generous people who are keen to have a chat.

With that in mind, I wanted to address some other myths you may have heard about networking and set things straight!

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Networking, a Critical Tool for Survival

From the dawn of recorded history networking has been a critical tool for survival, growth, and prosperity. Even the archetypal mad inventors slaving away in their lonely cave or tower was surrounded by books… in reality, they were also in contact with other great minds working in related or parallel fields from whom ideas, methodologies and discoveries to test and build on were exchanged.

Why do YOU Attend Networking Events?

David has been running his  business for over four years now.  He left corporate world when he had the chance of  a redundancy package and  grabbed it with open arms, deciding  that working for himself was a much better option.  

It has been quote a journey! The first year David was very busy.  He had plenty to  learn as he set up his home office and was responsible for every day to day administrative task.

What is your Default Networking approach?

Dr. Jason Fox, spoke about how we  often suffer from default thinking or  auto pilot. He suggested we make a new goal of  challenging  the things we do automatically and the approaches that we use without thought.

It made me think more about innovation, which is  a hot topic these days.  We talk about businesses needing  to continually change,  to improve and look for a new ways.  Products and services quickly become stale or redundant as new and better ways of “doing” are created. 

The Question Everyone is Asking!

People buy from people they know like and trust. This means when you meet someone at a business networking event, and take the time to have a chat and connect with them meaningfully, it is likely that 1 in 4 of these people will either become a colleague, supplier, client or friend.  I like these statistics, because they represent a strong conversion rate and also demonstrate the importance of connecting face to face with people.

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Reap Rewards by Giving Without Expectation

This story is testament to why I do what I do.  Networking is about creating relationships, sharing knowledge and experience and ultimately will reward you. 

Thanks Izzy for sharing this story with me….I did not know this was happening, but am not surprised that you received the help you needed from Minuteman Press Prahran.   

“Recently, I was working on a large print job for a client of mine.  The deadline was tight and there were multiple changes to the brief. 

5 Tips for Reluctant Networkers

When I started  Your Time Matters , I knew the most cost effective way to build my business with a limited marketing budget, was to go  out and build a network.  I knew that to increase  brand awareness and visibility of my service, I needed to meet people.   I  knew  it was important to engage with other business owners  who could help me  develop my business skills,   provide me knowledge and build relationships  with likeminded others  who in time would become my advocates, suppliers  and clients.

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People Buy On Emotion- Connect with Heart

In today’s world there is so much emphasis on Social Media and online marketing. Certainly, you can give people a taste of what you do very effectively online through blogs, social media, email newsletters, webinars, and podcasts but constant barrage of electronic messages can be tiring. Perhaps it is  time to develop a strategy for more concrete establishment of relationships through face to face networking and print marketing to develop and embrace your audience?

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How to Engage your Current and Potential Clients

Marketing is a key ingredient for business growth which all businesses must pay attention to, but gaining attention in the noisy world we live in is not always that easy.  Creating  content that engages with your current and potential clients in a variety of ways is good for your business growth and allows you to make a unique and relevant impression for those you want to me noticed by.

The 90 Day Networking Challenge

You know when you have an idea and its been in your head for sometime and finally you act on it!  Well, that is what happened for me.  With four events in theSmall Business Festival on the horizon, I knew I could develop a working tool to  help business owners  focus on using their precious networking time wisely.

How Networking Accelerates your Success

My first full time job in the travel industry was the result of connections in my  mothers network.  It is a known fact that over 85% of jobs result from networking.  I met my husband, Leigh,  through a work colleague during that period, although perhaps we were always destined to meet, as I had booked his parents world trip before I even met him! 

The Keys to Sales Conversion

When we cut through all the noise and deliver our communication the way the client/colleague likes, understands and knows we have a greater chance to build lasting business relationships.  Understanding the 4 different styles and how to use them assists in greater understanding for all parties.