in order to build a bigger and better business, there are 2 key elements a business owner needs to focus on in determining “Worth” to others. Combined, these elements will shape the way you consider how you prospect with existing and new clients by translating “what you do” into “ choose me and this is how your business will benefit”
In an increasingly connected online world, I believe many people are feeling more disconnected than ever. It was Jerome Bruner, a world renowned educational psychologist who lived to the ripe old age of 100, who long realised the value of conversations and story-telling as vital learning tools.
In this tribute to Bruner, we learn more about this incredible man and his adventures, and better understand his contribution to narrative and storytelling as fundamental processes through which we engage with culture, providing “recipes for structuring experience”.
As we move further into 2017, Your Time Matters continues to help business owners and professionals gain the knowledge and connections they need to move their business forward.
Through my diverse experience and understanding of what it is like to be a Small Business Owner, I know the importance of education, connection and communication.
Over the past three and a half years, I have been running events and connecting business owners and professionals and providing opportunities for them to learn, grow and achieve.
Often people who are new to networking have misconceptions about what it’s all about. You might picture a room full of over-confident, slick business people that are only interested in pushing their own agenda, but fortunately this couldn’t be further from the truth!
Our Networking with a Twist events attract people from a variety of professions, but without fail they are open, friendly, generous people who are keen to have a chat.
With that in mind, I wanted to address some other myths you may have heard about networking and set things straight!
From the dawn of recorded history networking has been a critical tool for survival, growth, and prosperity. Even the archetypal mad inventors slaving away in their lonely cave or tower was surrounded by books… in reality, they were also in contact with other great minds working in related or parallel fields from whom ideas, methodologies and discoveries to test and build on were exchanged.
David has been running his business for over four years now. He left corporate world when he had the chance of a redundancy package and grabbed it with open arms, deciding that working for himself was a much better option.
It has been quote a journey! The first year David was very busy. He had plenty to learn as he set up his home office and was responsible for every day to day administrative task.
Dr. Jason Fox, spoke about how we often suffer from default thinking or auto pilot. He suggested we make a new goal of challenging the things we do automatically and the approaches that we use without thought.
It made me think more about innovation, which is a hot topic these days. We talk about businesses needing to continually change, to improve and look for a new ways. Products and services quickly become stale or redundant as new and better ways of “doing” are created.
People buy from people they know like and trust. This means when you meet someone at a business networking event, and take the time to have a chat and connect with them meaningfully, it is likely that 1 in 4 of these people will either become a colleague, supplier, client or friend. I like these statistics, because they represent a strong conversion rate and also demonstrate the importance of connecting face to face with people.
This story is testament to why I do what I do. Networking is about creating relationships, sharing knowledge and experience and ultimately will reward you.
Thanks Izzy for sharing this story with me….I did not know this was happening, but am not surprised that you received the help you needed from Minuteman Press Prahran.
“Recently, I was working on a large print job for a client of mine. The deadline was tight and there were multiple changes to the brief.
When I started Your Time Matters , I knew the most cost effective way to build my business with a limited marketing budget, was to go out and build a network. I knew that to increase brand awareness and visibility of my service, I needed to meet people. I knew it was important to engage with other business owners who could help me develop my business skills, provide me knowledge and build relationships with likeminded others who in time would become my advocates, suppliers and clients.
In today’s world there is so much emphasis on Social Media and online marketing. Certainly, you can give people a taste of what you do very effectively online through blogs, social media, email newsletters, webinars, and podcasts but constant barrage of electronic messages can be tiring. Perhaps it is time to develop a strategy for more concrete establishment of relationships through face to face networking and print marketing to develop and embrace your audience?
Marketing is a key ingredient for business growth which all businesses must pay attention to, but gaining attention in the noisy world we live in is not always that easy. Creating content that engages with your current and potential clients in a variety of ways is good for your business growth and allows you to make a unique and relevant impression for those you want to me noticed by.
You know when you have an idea and its been in your head for sometime and finally you act on it! Well, that is what happened for me. With four events in theSmall Business Festival on the horizon, I knew I could develop a working tool to help business owners focus on using their precious networking time wisely.
My first full time job in the travel industry was the result of connections in my mothers network. It is a known fact that over 85% of jobs result from networking. I met my husband, Leigh, through a work colleague during that period, although perhaps we were always destined to meet, as I had booked his parents world trip before I even met him!