Is Networking Cost Effective Marketing?

Networking is cost effective marketing.  But is it?   

You attend weekly networking breakfast and you squeeze in at least one other event each week.  Your networking! Not necessarily,  you may be creating visibility and making a few connections, but are you using your precious time wisely?

One in four people you encounter at a networking event can become a supplier, client, referrer or friend, if you are prepared to invest time in building trust and a relationship.  However networking can offer so much more than making a connection or two. 


If you are going to truly invest in networking as an opportunity to grow your business then decide on your real intent for choosing the events you attend. Merely fronting up for breakfast each week with the same group, or taking a scatter gun approach to attending every event in your area may  not give you the results you are after.  You are investing a lot of money  and time when you attend events,  so make sure you use your precious time wisely.

To achieve a real return on your networking time, you need  a plan.  Just as you track your KPI’s in business, track your networking results too. Spend time thinking about your intention for networking. What are you seeking? Where are you likely to find what you are after? Consider the benefits of the events you attend and set yourself measurable goals.

Many people are mistaken when they think networking is just about leads and sales. It is actually about making connections, and creating relationships that can lead to referrals over time. However, the first step is to meet, connect, establish trust and credibility. Then when your connection has a  need or a problem to solve,  you hopefully will  be  top of mind.

A major benefit of networking is  being able to access  knowledge and experience of others which you can reflect on, improve and implement in  your business.


Networking provides opportunities for conversations with likeminded others who have experience and knowledge to share.  It is SO important to gain the perspectives of others...both men and  women...  who have  different life and business experiences to share.

Consider employing  some of the following  into  your conversations to benefit your business development
•    find out what people are looking for
•    use the stage to practice your WHY
•    rehearse your point of difference
•    check the ongoing relevance of your business model
•    gain feedback on a new aspect of your offer
•    identify the right problems your business should seek to solve
•    seek out collaborators
•    test your pricing model and how to convert interest to action
•    observe and adapt to the networking  styles/personalities of others
•    practice how to enter and exit conversations
•    learn how others choose to follow up
•    learn who the influencers are in your community
•    find out what is happening in your community
•    find some likeminded people who you would like to spend some down time with
•    practice how to listen to others as you would have them listen to you

This year,  refresh your approach to networking

  • Take  "The 90 Day Networking Challenge".  Over  the next few months track how you plan, prepare and follow up  by setting yourself goals and clear intentions for your networking. Measure the results and improve your performance.
  •  If you are a seasoned networker step out of your comfort zone and try some new events.
  • Try our events.  They are fun, informative and quite unique! We focus on conversations, connections and knowledge. 

Our events offer great  topics for thougght, reflection, education and to get the conversation flowing    Read what's coming up  here


YTM   provides a  dynamic program of business networking events in Brighton and Kew,  plus strategic workshops, think tanks and business mentoring for business professionals. 

Your time matters- maximise the time you invest in your business  as it impacts on your success, whether you are a small business or a larger organisation.
Contact Kerryn TODAY on  0414 856 616 to learn more. 


Kerryn PowellComment