Who is Your Ideal Client?

Now is a good time to think about  and plan your networking activity  and marketing strategy for the coming year. A good starting point as you review what you have done in the past, is really knowing and revisiting who your ideal client is.

Read More
Kerryn PowellComment
How To Bring Your Target Market to Life

This month, I'd like to introduce you to one of my network who I have known since my business began.  Braith Bamkin, is the executive director of BNI Melbourne Central, West and Geelong, who also desribes himself as   "The Target Market Guy". 

We both belonged to a Brighton BNI Chapter. when we connected.  I was operating YTM in a slightly different capacity, helping busy  professionals and organisations  find the solution they needed to make their personal and business life easier (actually, I still do that but from a different base!) and Braith was a housing marketing manager for a mattress business.

Read More
Kerryn PowellComment
The Year That Was and Will Be

The year is well and truly moving along. In the blinkof an eye we move from December to February!   Over the holidays, I had many discussions with my husband and YTM Business Mentor, Leigh Powell on what YTM had achieved in 2017 and the direction we would take in  2018.  All businesses need to review their strategies and the start of the year is a great time. Infact we have a "Goal Setting and Accountability" Workshop scheduled for the 13th February , if you need some guidence. 

Read More
Navigating a Web of Legal and Commercial Issues

YTM prides itself in providing a welcoming and safe community for business owners and professionals to come together for conversations, connections and insights without the pressure of a strict and repetitive agenda.  The different formats provide an effective structure that  encourages authentic  conversations and generates leads and opportunities for those that invest the time in relationships, over transactions.

 

Read More
Kerryn PowellComment
Why Should I choose YOU?

in order to build a bigger and better business, there are 2 key elements a business owner needs to focus on in determining “Worth” to others. Combined, these elements will shape the way you consider how you prospect with existing and new clients by translating “what you do” into “ choose me and this is how your business will benefit”

Read More
Kerryn PowellComment
"The Proven Formulae for Increased Profits"

We have been spending some time in coastal Victoria. As I sat in the sun watching the waves crash in on the shore, I have had time to think about the year past, and the year ahead.  It is always good to take that time and reflect on what you have done and what you could do.  So I have decided that we will  do a few things a bit differently at YTM this year.  If you know me at all, you will know that I like to mix things up and change things about. I think it is the primary school teacher in me, or perhaps my love of creating change!

Read More
Kerryn PowellComment
Is Networking Cost Effective Marketing?

Networking is cost effective marketing.  But is it?   


You attend weekly networking breakfast and you squeeze in at least one other event each week.  Your networking! Not necessarily,  you may be creating visibility and making a few connections, but are you using your precious time wisely?

Read More
Kerryn PowellComment
From Little Things Big Things Grow

What are you doing over the holidays?  Perhaps you are staying at home, spending time in the country or along the coast, travelling to distant places, maybe staying in some luxury resort or joining more than 300,000 people who on any one night of the year are out making the most of a caravan or camping holiday in Australia .

Did you know that in Victoria the Caravan and Camping Industry is a 1.5 billion dollar industry?  Employing five and a half thousand people. Currently Victoria produces 90% of all the recreational vehicles built in Australia, making in excess of 20,000 new units a year.

Read More
Kerryn PowellComment
New Opportunities and Transformation ... a Necessity

One of the things I love most about my business, Your Time Matters, is the people I meet, and the stories I hear, often simply by chance.  I believe we can learn so much from the experience and knowledge of others and our lives are enriched and our eyes opened as we connect and engage with others, who have faced challenges and found solutions.

Recently, we held a YTM Progressive Dinner.  This event provided business owners and professionals present with an opportunity to meet and hear from Jane Seymour, from Mount Zero Olives. 

Read More
Kerryn PowellComment
No One Achieves Anything Alone

Connection is a core need that we all have and it is through our connections, networks and attitude that what can seem impossible can become possible. We believe that no one achieves anything alone!  Everyone needs someone and it takes people to make a difference and by banding together, can achieve often what seems impossible. 

Read More
Kerryn PowellComment
A business that runs without you is no dream!

This morning I had a tradesman visit my home . I asked him how he managed everything when he was on holidays . He told me that you can shut down your website and leave your emails unanswered until you come back. What a missed opportunity! I enquired what would happen if he broke his leg and couldn't work...what would happen? He had no systems or processes in place.   He needs to meet our next speaker! 

Read More
Kerryn PowellComment
Why Making Mistakes Is Awesome and should Be Celebrated!!

Translating an idea into action is hard. Walking the bridge between idea and outcome is called taking a Risk. When you take a Risk your blood runs a little faster through your veins mixing a fear of failure with a hope that “this idea of mine could actually work”! The real battlefield is when you are deciding whether to take action and too often I find the enemy within (glass half empty) wins the day by broadcasting “what if my idea fails or captures only my imagination and nobody else’s?”

Read More
Kerryn PowellComment
The Importance of Reflection When the Glass Seems Half Full

At the end of last year’s event program I asked the YTM community what it is they value about regularly attending YTM events, being part of our Think Tanks, helping them develop their networking strategies and inviting us to work with their teams.

A consistent theme was how much our professional community enjoys the opportunity to learn from others. Our unique approach means you can learn from our guest speakers and have enough time and a safe format to engage in more meaningful conversations with other professionals about your business.

Read More
Kerryn PowellComment
Two Key Elements to Increasing Your Margin

From the hundreds of Business owners he has worked with over the years, Leigh has found that small business owners price themselves at cost recovery plus a bit. The same business owners are often busy, working long hours and at night lose sleep knowing that their income is probably not enough for the time, experience and benefit they provide to their clients. and customers.

Read More
Kerryn PowellComment
3 Tips for Establishing Collaborations and Strategic Business Partnerships

Your Time Matters has enjoyed a number of key collaborations and strategic partnerships as our dynamic program of business networking events, strategic workshops, think tanks and business mentoring for business professionals has expanded since we were first established in 2010.

 

Our success is built on a belief that conversations, connections and strategic planning impact on your business success. Whether you lead a small business or a larger organisation, you will appreciate the importance of surrounding yourself with talented people.

Read More
Kerryn PowellComment
The 10 Commandments for Business Networking

If asked  to share  the 10 commandments for business networking,  I would point out that they   are based on common sense rules  focused on developing strong relationships, focussing  on others and thinking  of way to help them find solutions to what they are wanting to achieve.  

Simply  by  sharing  knowledge, experience, resources  and expertise you can make a difference .  Solving  problems faced by our customers, suppliers, referrers and friends   rather than focusing on  “selling” products and services, can help you to build a strong network that  results in  both  personal and professional satisfaction. 

Read More
Kerryn PowellComment
What is it About Podcasting?

Over the past four years, YTM has run  more than 60 events and invited more than 70 speakers to share their expertise.  Why?  Because Kerryn Powell, Founder of YTM believes that we need to continually learn, grow and achieve.  The insights at the various events run by YTM are chosen to challenge, enlighten and inform business owners and professionals on a diverse range of subjects so that they can make informed decisions about the direction  or improvements that they should consider to grow their business.

Read More
Kerryn PowellComment
How can you Build your business into an Asset?

Education, knowledge and experience are essential to business and without these elements your road can be challenging.  Networking will enable you to benefit from shared knowledge, support and experience of others,  if  you have the right conversations and attend the right events. Let’s face it, sometimes you just do not know, what you don’t know until it’s too late or you hear from an expert in their field that provides you with insight for reflection and improvement!

Read More
Kerryn PowellComment