How to set your business apart
If it is a truth that people buy You before they buy your stuff.
If it is a truth that people understand and respond best when told a Story.
If it is a truth that when people Trust, they will pay for Value and Impact
If it is a truth that people snore if first told of features and benefits
If it is a truth that people only buy when they are ready to have a problem solved
Then you have found a way to CRACK THE CODE!
The Code is cracked if you change your mindset to understand you are seeking an equal exchange of Value (not price) with a current or potential client.
The code is cracked if you set about translating your Value by demonstrating the Impact you will have IN and ON their business
The code is cracked if you take the time to translate and evidence through story what your inputs will look like for your client as Outputs.
What you must do
It is your job to reframe stories to better articulate the Value and Impact You will have IN and ON your client’s business/requirements
It is your job to seek their attention by telling them not only what Value and Impact your experience will bring to them but by so doing that You are different to others
It is your job to evidence what you say through examples and testimonials that go to the heart of delivering Value and Impact.
In essence you need to be providing a business case for a client to trust, consider and buy when ready.
If you do this, it is likely you will have a WIN > WIN > WIN
- CLIENTS WILL SEE and when ready buy YOUR VALUE AND IMPACT ON AND IN THEIR BUSINESS
- CLIENTS WILL LIKELY IMPROVE THE EXPERIENCE THEY HAVE WITH THEIR CUSTOMERS
- YOU ACHIEVE HIGHER CONVERSION OF EXISTING/NEW CLIENTS & PROBABLE ADVOCACY!
Our event on the 28th February, 2023 was a pitch night. Six speakers shared their Point of Difference and it was a learning experience for all. If this style of business networking , where we blend learning, conversations and relationship building, appeals to you, check out our coming events.
Unsure how to express your point of difference , reach out to Leigh Powell, a business mentor and strategist with Your Time Matters and send Leigh an email .
