How To Use Your Website To Connect With Your Next Client
Your website is an important credibility tool. There is no doubt people will check your online presence before they connect with you, even if they are referred. So how can you make the best impression and convert them from a lead to a client or customer?
Build A Relationship
Your website needs to build a relationship with your prospective clients and customers. Therefore to be effective you need to focus on communication, audience and messaging. Your website is your online presence and your aim is to encourage people to want to hang out, to engage with you and to move from space to as they learn more about you and how you can help solve their needs.
Meirav Dulberg, from Webby Web Design says: “Your Home page is key in telling your story and in converting interest to action. Another really important page is your contact page”.
A contact page is one of the most important pages of any website – it is not the first page potential customers land on, but it is what is known the ‘call to action’ page where visitors ‘take action’,
Getting visitors to your contact page is not easy so when they do it is important to make it easy for them to act.
To help you create a great contact us page that converts, Meirav recommends you do the following :-
1 / USE PERSONAL AND FRIENDLY INTRO TEXT
Be friendly don’t just start with the contact details, use an inviting copy, make it personal.
a few examples:
2 / PROVIDE MULTIPLE CONTACT OPTIONS
If you can, include all possible contact options – some people prefer to ring, some refer to email, don’t turn them away by limiting their options. Options include phone, email, contact form, social media, Skype.
3 / LET PEOPLE KNOW WHEN IT IS BEST TO GET IN TOUCH
Don’t assume they know. If your hours are part time, say it! Include an expected reply back time for a form so they know what to except.
4 / INCLUDE AN ONLINE CONTACT FORM
This is a great way to get in touch as you can ask some pre-set questions and be more prepared when calling back. Typical questions include name, email, phone and message.
If you offer a few services – ask what they are interested in.
Don’t over complicate this initial form – remember it is only the first touch point and you can follow up with more questions later – make it easy!
5 / INCLUDE A LOCATION MAP
If you offer your services from a location don’t forget to include a full address + embedded Google map – make it easy for those looking for you to find you – easy for them to click on map and get directions to your business.
6 / BE SOCIAL!
Include all your social links so those who are not ready and need to get to know you can select their preferred platform to stay in touch.
For Instagram use an embedded feed and showcase your post on the page to create interest to follow you.
Your Home Page
Your Home page also plays a key role in converting interest to action. On Tuesday 24th September, Meirav Dulberg will share her valuable insight and help clarify for you :
The purpose of the home page (landing page)
Different styles of home page explored
Key elements that make a great home page
How to decide what to include on your home page
More details of this event can be found HERE