How to Engage your Current and Potential Clients
Marketing is a key ingredient for business growth which all businesses must pay attention to, but gaining attention in the noisy world we live in is not always that easy. Creating content that engages with your current and potential clients in a variety of ways is good for your business growth and allows you to make a unique and relevant impression for those you want to me noticed by.
I recently caught up with Simon Holt from Visual Culture, a video production house who confirmed that 2017 will be further proof that video is taking over the world at an alarming rate. I asked Simon to share his thoughts on new ways to use video in 2017 :-
Email is the easiest and most accepted form of communication between business and client or customer and no other marketing medium can communicate to your audience as quickly and effectively as video. Together, they make the perfect team! Those who use video in their email marketing campaigns have seen an increase in their email open rates and shares.
The focus in 2017, will be on making email far more engaging as well as a much wider scope to customize and personalise your message, adding value to the emails you send, increasing effectiveness of targeted marketing and therefore, engagement.
If you want to keep with the trends and video embedded into your email marketing then you here is a step by step tutorial.
Live video allows you to share your video in real time with your target audience. This form of engagement was one of the biggest and most exciting developments last year and there is no doubt that businesses will be using this effective approach more than ever in the year ahead.
Live video can be used to hold Q & A sessions, cover an event, promote a product or even provide customers with a “how to” video. Facebook recently announced that Facebook Live (the most popular live streaming platform) will support 360-degree videos by early 2017, so don’t miss out, get your business in front of that camera and engage with your customers now! It has been said that people spend 3x more time watching Facebook Live videos compared to “normal” videos so it’s definitely a trend worth adopting!
Learn how to actively use Facebook Live to benefit your business here.
Facebook boasts more video views than YouTube. When you scroll through your Facebook newsfeed, 50% of what you see on there is video based; news updates, product advertising, funny videos, corporate videos and more. It is predicted that Facebook will go through big changes over the next two years to make it more video focused. So, keep up with the trend, start getting on top of how it works now so that you are ahead of the game!
Creating a video may seem daunting at first but remember, people are far more forgiving of “off the cuff” videos than they are about “thrown together” written information. In fact, it can even benefit you and your business for your target audience to see the “real you”, that includes making mistakes, looking vulnerable and even going in and out of focus. A grammar mistake or spelling mistake is unforgivable to the point where people can question your credibility. It is time to start getting in front of that camera!
Video follows fashion trends just like everything else, especially when technology is developing so quickly it tends to lead the way. The biggest thing for video in 2017 is that is will become an even bigger part of marketing. If you are not using video in your marketing strategy in 2017 there is a chance you could fall behind. Find out here why video is so important to reach your target audience.
Simon Holt will be one of three speakers at YTM Networking with a Twist in Brighton on Tuesday 28th February where the valuable insight “3 TOP techniques for marketing your business in 2017” will kick start the evening.
Why offline marketing could be your competitive edge, and how it can boost your online marketing results to grow sales
How to get more attention and interaction from the right buyers at every stage of the buyer journey
Practical examples of offline marketing strategies and tools
How producing video content is essential to any businesses communication and marketing.
Identify different ways of producing regular video content whether that is doing it yourself, hiring a professional crew or User Generated Content
Tips and techniques to make producing your own video content easy
How to develop your networking strategy
Tips for following up effectively
Identifying your untapped networks
Following our speakers, participants will engage in multiple targeted conversations using our unique YTM Business Conversation Starter Cards which provide thought-provoking questions that help you explore and explain your business in ways that attract interest. Participants find that listening to others and answering questions about their own business helps them find new ways to describe their value and create meaningful connections with other business owners.
If you want to explore how you can market and network differently in 2017 AND participate in some video, book your ticket today. Seating is strictly limited and bookings close 24 hours prior.