How To Choose Your Clients
As a former teacher, I have a constant thirst to keep abreast of current trends and thinking and support my community of business professionals by facilitating events and providing access to knowledge.
One of my favourite reads is “The Story Of Telling” by Bernadette Jiwa.
Recently I was attracted to a blog focussed on WHY YOU SHOULD CHOOSE YOUR CLIENTS. The approaching YTM Dinner in April, focuses on the topic WHY CHOOSE ME. I enjoyed reflecting on the opposite and thought you might too.
“Marketing tactics often centre around finding customers for our products. We devote as much (sometimes more) time to generating enthusiasm for what we make, sell or serve as we do to making, selling and serving. It’s important to tell a story that resonates with the right customer. We do that by being clear about the worldview of the customer we want to attract.
Choosing Your Customers:
Allows you to be clear about the value you create.
Gives you the opportunity to excel at serving the right people.
Improves your marketing, sales and customer experience.
Means you spend less time convincing customers and more time fulfilling their needs.
Makes you more innovative because you see opportunities the generalist misses.
Empowers you to build customer intimacy and loyalty.
Helps you to become an expert in your field.
Enables you to do your best work.
It’s as important to know who you’re not for as it is to understand the clients you would walk over hot coals to serve.”
YTM seeks to attract business owners and professionals who seek to belong to a community where they feel supported, expand their knowledge through authentic conversations and iparticipate in varied event formats where they connect with likeminded others, without the pressure to perform and commiting to a weekly event.